War Paint is here to give you a choice of award-winning products and tools you can use to feel confident every day. Here you can find everything you need to know about applying base makeup such as Primer, Foundation and Tinted Moisturiser.


We could tell you how to apply your makeup, but showing you is so much easier. Find our quick application tutorials below.


We’re here to tell you everything you need to know about using the War Paint Primer and why, in fact, you may need it more than you think.


Compared to a traditional tinted cream, which would be just a cream with a very light tint, our Tinted Moisturiser is a foundation, moisturizer, and concealer skincare product all in one.


Foundation is a multi-coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skin tone. 


Want to know more about the product? Click the product of your choice below to start an interactive conversation with Danny Gray.



Tinted Moisturiser


We've answered some of the questions we get asked the most here at War Paint.

When should I apply Primer?

Apply your Primer after moisturising and before applying our Foundation, Concealer or Tinted Moisturiser. This ensures a silky smooth base, ready for any makeup you’re about to apply.

What will Primer do to my skin?

Primer has heaps of benefits, including that it will help your foundation stay on from morning until night, give you an airbrushed look and smooth the surface of your skin (like a blank canvas). In short, it helps the rest of your makeup thrive by giving the best quality base, smoothing the appearance of acne, wrinkles, large pores and fine lines along the way.

How do I apply Primer?

Simply apply primer onto your skin with your fingertips or a face sponge. You don’t need a lot, just one or two pumps of War Paint Primer will cover your face – a little will go a long way. Remember to wash your hands first to prevent bacteria building up on your skin and wait about a minute before applying your first War Paint For Men product.

How do I apply Foundation or Tinted Moisturiser using my fingers?

Apply 1-2 pumps of product directly onto your face or onto your finger. Use your fingers to blend in the product across your face. Blend evenly by swiping the product across your face to all areas and then use your finger to dab in any excess product while at the same time blending out for a natural look. Take care to blend in areas that crease easily, such as around the nose, under the eyes, and smile lines.

How do I apply Foundation or Tinted Moisturiser using a brush?

Dot 1-2 pumps of product onto our application brush hairs. Then use the brush to apply the product to your face and at the same time blend it into the skin. 

How do I apply Foundation or Tinted Moisturiser using a sponge?

Dot the product onto your face. With a damp sponge blend in the product across the face. Dab rather than pull the sponge across your face for better results