WHAT'S THE DIFFERENCE BETWEEN MEN'S & WOMEN'S MAKEUP?

MADE FOR MEN'S SKIN

There are a few key differences between men's and women's skin. Men's skin tends to produce more oil than women's, we have larger pores, and we produce more collagen (which keeps our skin firm). We also have thicker facial hair to contend with.

The whole War Paint kit has been designed with all of that in mind.

LOOK & FEEL

Some may scoff at this, but branding is important. Everything down to the packaging in most makeup stores is designed for women. And even the more neutral brands are still predominently for women.

While some men are happy to use women's brands, not all are. We wanted to create a brand that is designed from the ground up for men.

NATURAL FINISH

A lot of women's makeup is either designed to give a dewy or high-coverage finish. We didn't want to go down either of those routes with our range.

War Paint makeup is lightweight and has a matte finish so that the end result is natural and as skin-like as possible. No-one will know you're wearing makeup unless you tell them.

THE WORLD'S FIRST MEN'S MAKEUP STORE

The world's first men’s makeup and wellness experience has landed on London's iconic Canarby Street. Our knowledgeable staff are on hand to help you and find the best products for your skin.

29 CARNABY STREET

The War Paint store is much more than makeup: Get a fresh trim from mental health non-profit Lions Barber Collective, bespoke products made for your skin while you wait, a virtual makeup conversation, and more. We can't wait to see you there.