DANNY GRAY

Meet the founder

HOW WAR PAINT STARTED

"When I was a kid, I was bullied because of my appearance and I started obsessing about the way I looked. So much so, that I now live with a form of body dysmorphia. 

Then, when I was 15 and started getting spots for the first time, as most teenagers do, I wanted to find a way to cover them. My sister put some concealer on me and I discovered what War Paint customers the world over experience every day: the power of these products and what they can do. 

And when I couldn’t find a brand that related to me? I created one."

DON'T HOLD BACK

"Just do whatever you need to do to be the real you, let no-one or anything hold you back."

Danny Gray - Founder

ASK DANNY

Want to know more about Danny or War Paint? Start a conversation with him below by asking him a question. 

GROWING UP

In this War Paint Series episode, Danny chats to his mum about his early struggles with his mental health, how it impacted him and the people around him.

CHALLENGING STEREOTYPES

Join Danny behind the scenes as he meets legend Stephen Fry to discuss the stigmas around mental health, particularly in men and football.

JAAQ

In 2021 Danny set up a mental health non-profit called JAAQ with the aim to change the world, one question at a time.

SLAYING THE DRAGONS

During a pitch that has been described as 'One of the best Dragon's Den negotiations ever', Danny talks through what was going on in his head.

LOOK GOOD,
FEEL BETTER

Danny joins a session with male cancer patients, showing the benefits of using grooming products that can make them feel better during a tough time.

DANNY'S FAVOURITE PRODUCT

Danny has been using foundation on a daily basis for the last 20 years, it's the reason he created the brand and wanted to created his own formulas that worked for him. Simple, quick and subtle.