We are proud to announce our partnership with Wigan Warriors Rugby League Club for 2021 Season.

The partnership aims to put the spotlight on men’s mental health and start important conversations in the Rugby League 

Today we are excited to announce our partnership with Wigan Warriors Rugby League Club for the 2021 season. Whilst the association will see War Paint featured on the first-team training and warm-up kits, the true value of the partnership lies off the field, with both parties mutual commitment to progress men’s mental health, challenge stereotypes, start conversations and break down the boundaries that can confine men. 

As a brand, our aim is to offer men the choice to look and feel better with a founding principle to improve male confidence and offer more choice in their personal care.  Wigan Warriors are located in a region that has one of the UK’s highest male suicide rates, something that both War Paint and the team are committed to fight against. During the season, fans can expect some never before seen initiatives to help people suffering from mental health issues, raise awareness and inspire positive conversations around men’s mental health and wellbeing.

Speaking about the partnership, founder Daniel Gray said, “I was inspired to create War Paint due to my own mental health struggles and I couldn’t be more proud to see that our brand growth can result in working alongside Wigan Warriors to help us address the issue. I can’t wait to unveil some of the groundbreaking initiatives we have planned to help people with mental health issues and raise awareness amongst the Rugby League community”. 

Watch the announcement video on YouTube.

About War Paint

War Paint is a brand that is fuelled by a desire to help men feel good and provide them with the confidence to be themselves. Men wearing makeup shouldn’t carry a stigma. Rather, it should offer the potential to empower. War Paint challenges masculine stereotypes and gives men a choice. www.warpaintformen.com 

About Wigan Warriors

Wigan Warriors is a professional rugby league club based in Wigan, Greater Manchester, England.  The club competes in the Betfred Super League and are the most successful club in English Rugby League with a decorated history. Founded in 1872, Wigan were a founder member of the Northern Rugby Football Union in 1895 and have gone on to win 22 English Championships (including five Super League Grand Finals), 19 Challenge Cups and four World Club Challenges. They've won more trophies than any other side.


Social Media 

War Paint: Instagram, Facebook, Twitter and YouTube

Wigan Warriors: Instagram, Facebook and Twitter


April 27, 2021 — Jalpesh Patel


Kieran MacManus said:


I hope you’re well.

I watched your masterful pitch on Dragon’s Den; top job!

Thought I’ve have a look online and see how you’re getting on and I was blown away!

It looks so slick and I admire the ethical piece with the focus on mental health; fantastic.

I hope you go from strength to strength and you every success.

I hope this process has been healing and restorative for you.

May that continue brother .

Peace to you all


Kieran MacManus

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